Pendomonium,
Raleigh 2019

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Clear and Concise for the Win:
^{Best Practices for Writing In-App Copy}

In this session, I talk about the best practices I follow when writing copy for in-app tutorials. I talk about what’s worth saying in the first step, how to make each step flow to the next, and overall how to tell your users more with less.

I focus on copy for tutorials, but the same ideas can span across all your in-app messages and content writing in general.

Write the docs,
Portland 2019

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TUTORIALS, TOOLTIPS, AND POPUPS
^{HOW TO EASE INTO IN-APP MESSAGING}

It can be subtle, like the gift icon in Slack that tells you there’s a new feature or the walkthrough Gmail tried to get you to do when they switched you over to their new look.

It’s in-app messaging, and it can be a great way to supplement your help articles, release notes, and instructional docs. It’s a way to have a conversation with your users, help them out when they need it first, and tell them what you want them to know.

I talk about how to introduce in-app messaging to your product in a way that’s methodical for your sake and enjoyable for your users.