Product Emails

Braintrust, a tech talent network, needed an email sequence that informed new users how and why to sign up for the community. They had an issue with people dropping off the user flow and never really applying for the job, because they didn’t understand what Braintrust is.

They also wanted to nudge users into using the new Career Help feature since it really needed community engagement to thrive.

I was responsible for all the copy and worked with a designer to come up with the strategy and layout. We’ saw a decrease in customer questions and a significant uptick in Career Help activity.

Click an image to zoom in and view the entire email.

Landing PageS

The first landing page is for Braintrust, a tech talent network. They needed a page to send to hiring managers that worked for companies that were already clients with Braintrust to convince them to start posting their jobs on the platform as well. We needed to show them how much we had already helped their fellow coworkers out and how easy it would be to get started.

I was responsible for all the copy and worked with a designer to come up with layout. This is a very recent projects, so we’re still waiting on conversion numbers, but we did see a significant uptick in Career Help activity.

The second landing page is for Chimney Trail, a family outdoor adventure startup company where I worked as VP of Content. We had shifted our business plan and were introducing a new subscription box as part of their membership.

I created a landing page for them using Instapage just in time for the holidays that landed them a new set of members.

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Website Copy

The first image is from Braintrust, a tech talent network. They needed a page to introduce and explain the concept of their new Professional Network. Since the network needs community engagement to succeed, we really needed to entice people to use it through the benefits they’ll gain by engaging.

Click here to view the Braintrust Professional Network page on their website.

The last three images are for Madison House Presents, an entertainment production company. They were just branching out from being solely an event company and needed copy to explain their mission, what they do, and who they are.

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UX Copy

The first set of images is from Achieve, a digital personal finance company helping people with high debt resolve that debt.

This project was for a mobile enrollment workflow that needed to evoke the empathy of a customer service representative while being completely digital. It needed to be transparent as well as gather critical financial information from people that may have felt vulnerable about their money already.

The second set of images you see here are a small sample of UX Writing I’ve done for the Daily UX Writing Challenge.

I was given a scenario and challenge with character limits each day. I used Figma templates for the design and wrote original copy for each one.

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White PaperS

This is a white paper I created with the Senior VP of Decisiv, a service relationship management company, that explains their entire ecosystem and how all their products fits together. It was to be available on their website and passed out in large sales meetings.

Their Senior VP wrote the original draft, while I edited it, organized it, and designed the graphics and layout for the final file you see here.

Tech Industry
Web Articles

In 2014, I wrote web articles on tech industry news and trends for Built In Colorado – a community of innovators, makers, founders, & creatives from Colorado. 

To read them, click here.

Logo Launch Article

Chimney Trail was entering a new phase of their startup life after working hard for two years and were getting ready to launch a new logo.

As VP of Content, I wrote this News article to introduce current members to the new logo and give prospective members insight into who we are and what we represent.

Outdoor Adventure Guidebook

Over the course of Summer 2020, I wrote 12 how-to articles for families learning how to go car camping.

Right before the holiday season, the company decided to create physical guidebooks out of the how-to articles and offer them as part of a subscription box.

I was responsible for the design, layout, editing, and publication of the book. The plan was for families to collect each season’s book and add them to a bigger binder as well as take them along to the campsite and hook them to their gear.

Here are few images taken by the production team putting the first books together.

Company COVID Response

When we all started to realize the impact of the pandemic, the company I contracted with knew they needed to get in touch with their users. 

I worked with Senior Directors to conceptualize and create a thank-you to their users who were essential and still working through the pandemic. In it, we shared a list of features central to the application they could use to reduce face-to-face contact.

This guide was later made into a popular webinar and used in discussions with prospective customers.

In-App Tutorials

While the same company mentioned above worked to improve user relations on legacy products, they also developed new apps for their marketplace.

Here’s one of the first tutorials I created using Pendo to introduce existing users to the new system. To watch my conference talk on it, click here.

I have many more advanced examples of onboarding and feature tutorials I can’t share online in which I was responsible for the strategy, design, and writing of that greatly reduced support time.

Let’s talk about them. Email me here.

Content Resource Center

After working with an asset and service management company to create a knowledge base of help articles for their complex system full of configurations and numerous user workflows, they next needed a way to notify their users of new changes to the system and connect with them while in the application.

I created this Resource Center for them using Pendo to provide in-app announcements, tutorials specific to each page, links out to the knowledge base, and a way to contact support.

Each time we added a new announcement, a notification appeared next to the target button. Adoption of new features went through the roof and support calls dropped significantly.

Report DesigN

I worked with the Metro Denver Housing Initiative (MDHI) in 2019 and 2020 to design and edit both their Point In Time Report and State of Homelessness Report.

This included branding, layout, callouts, charts, graphs, and copyediting using InDesign, Visme, and Excel.

For links to the full reports, click here.